Privacy Policy

Last Updated: February 11, 2026

Firefly Burgers values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, protect, and disclose your personal information, including information collected via our website, online orders, and SMS/Text Messaging services.

Information We Collect

We may collect personal information such as:

• Your name, phone number, email address, and delivery/billing details when you visit our website, place orders, or opt-in for messaging services
• Order details including items purchased, special instructions, dietary preferences, and order history
• Website usage data, including IP address, browser type, device information, and interactions via cookies
• Payment information processed securely through certified payment gateways
• Communication history including emails, messages, and customer service interactions
• Location data for delivery services and restaurant proximity features
• Mobile phone number and SMS/text messaging opt-in consent records

SMS/Text Messaging Consent and Data Collection

If you opt-in to receive SMS/Text messages from Firefly Burgers:

We collect your mobile phone number and consent information when you provide your number through our website forms, online checkout process, or by texting a keyword to our designated number. By opting in, you expressly consent to receive recurring automated SMS/text messages from Firefly Burgers, including order confirmations, delivery updates, customer service communications, and promotional messages.

How We Use Your Information

Your information may be used to:

• Process and fulfill your orders, including delivery coordination
• Communicate about orders, delivery status, and estimated arrival times
• Send order confirmations, tracking information, and delivery notifications (with your consent)
• Provide customer service and respond to inquiries
• Process payments and maintain accurate billing records
• Send promotional content, special offers, and updates about new menu items (with your consent)
• Send SMS/text messages as described in our Terms of Service (with your express consent)
• Improve our products, services, and customer experience using analytics and feedback
• Comply with legal requirements and maintain business records
• Prevent fraud and maintain the security of our business
• Personalize your dining experience and menu recommendations

Information Sharing

We respect your privacy and limit information sharing:

• No mobile information will be shared with third parties/affiliates for marketing/promotional purposes
• Information sharing with trusted service providers is permitted for essential business operations, including:
  • Payment processing and fraud prevention
  • Delivery and logistics services
  • Website hosting and technical support
  • Email and SMS communication platforms (solely for message delivery on our behalf)
  • Order management and customer service systems
• We may share information when required by law or to protect our rights, safety, and property
• In the event of a business transfer (merger, acquisition, sale), your information may be transferred with appropriate notice
• All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Data Security

We use industry-standard practices to safeguard your information from unauthorized access, disclosure, or misuse:

• Secure servers with SSL encryption for data transmission
• Payment transactions are securely processed through PCI-compliant certified payment gateways
• We do not store complete credit card information on our systems
• Regular security assessments and updates to protect against vulnerabilities
• Limited access to personal information on a need-to-know basis
• Secure backup systems to prevent data loss
• Staff training on data protection and privacy best practices

Your Privacy Choices and Rights

You have several options to control your personal information:

• SMS Opt-out: To stop receiving SMS/Text messages, reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any message. You will receive a one-time confirmation and no further messages will be sent unless you re-subscribe.
• Email Opt-out: Click the unsubscribe link at the bottom of any promotional email
• Data Access: Contact us to access, review, or update your personal information
• Data Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Data Portability: Request a copy of your data in a portable format
• Marketing Preferences: Update your communication preferences at any time
• Correction: Request correction of inaccurate or incomplete information

Cookies and Tracking Technologies

We may use cookies and similar technologies for:

• Improved website functionality and user experience
• Remembering your preferences and shopping cart contents
• Analytics to understand how visitors use our site and improve performance
• Personalized content and menu recommendations
• Measuring the effectiveness of our marketing campaigns

You can control cookies through your browser settings. Note that disabling certain cookies may impact your website experience and functionality. Most browsers accept cookies automatically, but you can modify your settings to decline cookies if you prefer.

Data Retention

We retain your personal information only as long as necessary for:

• Providing products and services and maintaining order history
• Complying with legal, tax, and regulatory requirements
• Resolving disputes, enforcing our agreements, and preventing fraud
• Legitimate business purposes such as improving our offerings

When your information is no longer needed, we will securely delete or anonymize it. SMS opt-in consent records are retained as required by applicable telecommunications regulations.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services (such as Facebook, Instagram, delivery platforms, or payment processors). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and share
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

International Users

Our business is primarily based in the United States. If you are accessing our website or services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in our practices, services, technologies, or legal requirements. We will notify you of significant changes through:

• Posting the updated policy on our website with a new "Last Updated" date
• Email notification for material changes (if you have an account or are subscribed)
• Prominent notice on our website homepage

Continued use of our website or services after the effective date of the revised policy indicates your acceptance of the changes. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us through the contact information provided on our website.